Privacy Policy
1. general information
The security and confidentiality of your personal data is important to us. In the following, you will find information about how we process your data and the measures we have taken to protect your privacy as a user of this site. All data collected here will be treated as strictly confidential in our area of responsibility in accordance with the provisions of the European Data Protection Regulation (DSGVO) and in compliance with the country-specific data protection regulations applicable to us, such as the German Federal Data Protection Act new (BDSG new) or the German Telemedia Act (TMG). The processing is carried out either in accordance with Art. 6 para. 1 lit. a DSGVO on the basis of your consent, in accordance with Art. 6 para. 1 lit. b DSGVO for the fulfillment or initiation of a contract with you, in accordance with Art. 6 1 lit. c DSGVO for the fulfillment of a legal obligation of us or on the basis of Art. 6 para. 1 lit. f DSGVO for the protection of legitimate interests of us.
2. collection and processing of personal information
Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to that natural person, or who is an expression of that natural person's physical, physiological, genetic, mental, economic, cultural or social identity.
The processing of personal data may be carried out with or without the aid of computer equipment and includes the following activities: collection, recording, organization, classification, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
We process your personal information that you provide to us through our website only to correspond with you and only for the purpose for which you provided the information to us.
Each time you access our website, we automatically and temporarily collect and store information that your browser leaves with us during your use of our website and each time you retrieve a file in a so-called log file. In detail, the following data is stored about each access / retrieval:
- IP address
- Date and time of retrieval
- Page accessed/Name of the file accessed
- Web browser and requesting domain
- Amount of data transferred
- Message whether the access was successful
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.
3. regulation for receiving our newsletter
If you register to receive our newsletter, we will use your e-mail address for our own advertising purposes until you revoke it. For personalized newsletter delivery, you can voluntarily enter your first name when registering. After registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. You can unsubscribe from the newsletter at any time by clicking on the unsubscribe link in the newsletter. Furthermore, we give you the opportunity to unsubscribe from future newsletters under the following contact details, without incurring any costs other than the transmission costs according to the prime rates:
4. use and disclosure of personal information
Your personal data (e.g. surname, first name, telephone number, address, e-mail address) that you provide to us via our website, e.g. via our contact form, will only be processed for correspondence with you, to process your inquiry or for the purpose for which you provided us with the data.
The data is not evaluated in any other way, except for statistical purposes and then always in anonymized form.
Insofar as we use service providers to perform or fulfill tasks for us, the contractual relationships are regulated in writing in accordance with the provisions of the European Data Protection Regulation (EU-DSGVO) and the Federal Data Protection Act new (BDSG new). This concerns the following categories of recipients:
- IT service provider to ensure security and confidentiality
- Financial service provider for the conduct of business and compliance with legal requirements
- Transport service provider
In addition, we may share anonymous data with partners to perform statistical analysis. All such third parties are prohibited from using your personal information except to provide these services to you, and they are required to maintain the confidentiality of your information.
5. user registration and order in our online store
We collect and process your personal data in the context of an order process in our online store to enable you to select and order the selected products and services, as well as their payment and delivery. This data includes, among other things, information such as surname, first name, date of birth, delivery and billing address, e-mail address and information about the means of payment you have chosen. The data collected in this process is always encrypted and transmitted to us and, if necessary for the process, to service providers contracted by us, such as transport and / or payment service providers.
On our website, we offer you the opportunity to register by providing personal data. The registration serves to improve the service for you as a user, to carry out pre-contractual measures and for the fulfillment and settlement of a contract. Upon termination of the user account, your data with regard to the user account will be deleted, unless commercial, tax or administrative retention periods are to be observed.
In our online store, we use session cookies to store the contents of your shopping cart, as well as persistent cookies to store login status.
We only share your data with third parties for the purpose of delivery, payment or within the scope of legal permissions and obligations to legal advisors and authorities. Your data will only be passed on and processed in third countries if this is necessary for the fulfillment of the contract.
6. storage period of your data
Your personal data that has been provided to us via our website will only be stored until the purpose for which it was entrusted to us has been fulfilled and the storage is necessary. Insofar as commercial, tax or administrative retention periods are to be observed, the storage period for certain data can be up to 6 or 10 years.
7. your privacy rights
As a data subject whose data we process, you have extensive rights under the EU General Data Protection Regulation. You have the right to information about your personal data processed by us, in particular about the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period. If you no longer agree with the processing or storage of your personal data or if your data is incorrect, you have the right to rectification, erasure or restriction of processing. Upon your corresponding request or revocation, we will make the necessary corrections or arrange for the deletion or restriction of the processing of your data or make the necessary corrections, insofar as this is possible under applicable law. Furthermore, if you have given your consent, you have the right to object to future processing at any time, the right to data portability and the right to lodge a complaint with a supervisory authority.
8. data encryption
To protect the confidentiality of your data, we use state-of-the-art encryption (e.g. SSL) via HTTPS when transferring your data.
9. cookie use
In order to make the visit to our website user-friendly and also to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files. They are downloaded from the websites you visit to your computer or mobile device. This allows the website to recognize your device when you use the website and also when you return at a later time. This helps to facilitate the use of the pages and to make them more individual for you. When using cookies, we collect and process certain user information from you in the respective individual scope of the text files, such as browser and location data and IP address. Cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. If you neither deactivate the cookies nor use the opt-out function, we assume that you accept the use of cookies.
10. use of script libraries - Google Webfonts
In order to display the content of our website correctly and graphically appealing across browsers, we use script and font libraries such as Google Webfonts (https://www.google.com/webfonts/). Google Web Fonts are transferred to your browser's cache to avoid multiple loading. If your browser does not support Google Web Fonts or prevents access, content will be displayed in a standard font.
When the script or font libraries are called up, a connection to the operator of the library is automatically established. It is theoretically possible, but currently unclear whether and for what purposes, that the operator of such libraries also collects data.
You can find the privacy policy of the library operator Google here: https://www.google.com/policies/privacy/
11. use of Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We have also extended Google Analytics on this website with the code "anonymizeIP", this guarantees the masking of your IP address so that all data is collected anonymously. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
On behalf of the operator of our website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when visiting our website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
We still use Google Analytics to analyze data from Double-Click-Cookies and also AdWords for statistical purposes. If you do not want this, you can deactivate it via the Ads Preferences Manager (http://www.google.com/settings/ads/onweb/?hl=de).
13. use of the "MailChimp" application for sending newsletters
The dispatch of our newsletter takes place by means of "MailChimp". This is an application of the provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The e-mail addresses of our newsletter recipients are stored for this purpose on the servers of the Rocket Science Group in the USA. The application "MailChimp" uses this information to send the newsletters on our behalf. We have concluded a "Customer EU Data Processing Addendum" with the provider to supplement our contracts. The provider Rocket Science Group hereby declares that it is certified under the US-EU data protection agreement "Privacy Shield" and thus undertakes to comply with the EU data protection requirements and, in particular, not to disclose the data to third parties. For more information about Rocket Science Group's privacy policy, please click here: https://mailchimp.com/about/security/.
14. data protection notices in accordance with the EU General Data Protection Regulation
In addition to this website-specific data protection notice, the data protection notice pursuant to the EU General Data Protection Regulation also applies.
Information requirements for customers (pdf link)
Information requirements for business partners (pdf link)
15. disclaimer
We occasionally refer to the websites of third parties. Although we carefully select these third parties, we cannot assume any guarantee or liability for the accuracy or completeness of the content and data security of third-party websites. Also, this privacy policy does not apply to linked third-party websites. All information contained on this website has been checked with great care. However, we do not guarantee that the content of our own websites is correct, complete and up-to-date at all times. Substantial changes to this privacy policy will be updated online at this point in a timely manner.
16. legal validity of this privacy policy
This data protection declaration is to be regarded as part of the offer of our website. If sections or individual terms of this statement are not legal or correct, the content or validity of the other parts remain uninfluenced by this fact.
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